Are lead magnets dead?

If you’re like me, you’ve got a virtual abyss full of PDFs — checklists, ebooks, templates, content upgrades, guides, calculators, you name it — that you probably got excited about receiving yet were disappointed when you did.

Most of it is well-marketed junk. It’s information of little-to-no value you could’ve found elsewhere without giving up that precious digital asset of yours.

You don’t need more information. You need immediate results. You need something that instantly makes you think, This is for me!

And if it’s really kick-ass, it’ll be a gift that keeps on giving.

This is what I’m working on with my marketing agency. To prevent potential customers from hitting that dreaded ‘unsubscribe’ button, we’re building something that will deliver so much value they’ll be begging for more.

Nope, lead magnets aren’t dead. You’ve just gotta make ’em so good they can’t ignore you.