Member-only story
Cole Schafer wrote the best story on Medium about building an email list.
It’s full of timeless, actionable advice to help newsletter newbies hit the ground running. Oh, and it’s fun to read. But all his work is like that.
Using Cole’s message template, I was able to get some quick wins and rack up 40+ subscribers. Truthfully, that’s the only thing that’s worked for me (aside from 2–3 subs from a LinkedIn post).
Next up, I’ll follow Cole’s tips to create a high-converting landing page: “make it pretty; make it different; make it concise.”
There’s enough list-building info out there to send you straight into analysis paralysis land, where I’ve been lately. So today, I put on the information blinders and got to work.
If you’re just getting started, stick with Cole’s suggestions, return to them when you get lost — and remember why you started. You’ll be glad you did.
