Today’s post was my response to a client when he asked me for LinkedIn advice.

Photo by Greg Bulla on Unsplash

First, the one-line email: “If you have any suggestions for a LinkedIn headline I’m all ears.”

Here’s what I said:

• Show some personality, be genuine; LinkedIn’s way too stiff.
• Write it with your audience in mind; what’s in it for them?
• Here are 7 angles you can try.
• Pass the caveman test with your summary. Can someone answer these questions in 7 seconds or less?
• Who’s this for?
• What problem does it solve?
• How can they get it?

When all else fails, find a profile you like and [ethically] copy it. Search LI for people with similar roles, click their profile and then look at “People also viewed” on the right-hand side to find examples.

Write ten versions, then run them through a headline analyzer. I shoot for a score of 70+.